How Featured's users make 100K media pitches per month on Vercel
A three-engineer team consolidated model routing, long-running agent jobs, and deployment on Vercel while serving 100,000+ users. The case study shows where managed abstractions can remove operational work.
Featured supports **100,000+ users** across three brands with three engineers. It migrated **374 Sanity sites** from Elastic Beanstalk, routes model traffic through AI SDK and AI Gateway, and moved long-running jobs to Workflow SDK.
For a small agent team, the useful pattern is consolidation: standardize model calls, make provider changes configuration-level, and put work that outlives a request into durable workflows. Featured also made chat primary after users favored conversation over dashboard navigation.
Featured supports **100,000+ users** across three brands with three engineers. It migrated **374 Sanity sites** from Elastic Beanstalk, routes model traffic through AI SDK and AI Gateway, and moved long-running jobs to Workflow SDK. For a small agent team, the useful pattern is consolidation: standardize model calls, make provider changes configuration-level, and put work that outlives a request into durable workflows. Featured also made chat primary after users favored conversation over dashboard navigation. This is a vendor-authored case study, not a cost or reliability comparison. Its **17-model** setup and **100,000+ monthly pitches** show operating scale, but the material provides no latency, failure-rate, or migration-cost data.
This turns gateway abstraction and durable workflows from product features into an operating pattern used by a three-engineer team across hundreds of sites and many models. It reinforces consolidation as a way to limit integration burden at scale, while narrowing the evidence to feasibility: without cost, latency, failure, or migration data, it does not establish that the architecture is efficient or superior.